Facebook at work? Diesel has an app for that.

22nd June 2011

Worried about using Facebook at work? Diesel has created a web app for that.

Diesel’s site “Be Stupid at Work” allows users to download an application that transforms your Facebook NewsFeed into a not so obvious excel spreadsheet.

As brands look for more creative ways to offer value to fans daily social lives an execution like this was is pretty unique to say the least. The app allows users to login directly from the “spreadsheet” and sheets feature the NewsFeed, Wall and Chat with “numbers” to accompany each value.

Sure, it’s not nearly as pretty as real Facebook, but an A+ in usage of Facebook Connect. Disel has taken to heart it’s brand identity as edgy and breaking the rules and truly brought it to life in a digital activation outside of the typical Facebook tab.

Take a look for yourself and quick, before your boss is looking over your shoulder. 😉

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