A few weeks ago, I wrote a post about Facebook Deals coming our way, and as of today, they have made their debut.
If you are curious as what a Facebook Deal is or where to find a deal, check out this post. For now, let’s take a look at some of the platform’s more interesting features.
- How to find Deals: Facebook has added a Deals tab to the left rail of every user’s homepage. Here you can click to see current deals as well as any unused or past deals you have bought or received from a friend.
- How to pay for a Deal: Use your credit card (which will remain on file within your Facebook account until you remove it from your account settings) or pay with Facebook credits. This is perhaps one of the most interesting features as Facebook clearly pushes to make the realm of social commerce a reality. Facebook has not revealed whether revenue will be greater for the merchant or Facebook depending on the method of payment.
- Sharing a Deal: Users can Like or buy a Deal directly from the Deals page, which will also generate a News Feed story automatically. This also allows a user’s friends to directly buy a deal from the News Feed.
Aside from another group deal service, what does this mean to users, brands and the multitude of existing deals services?
Ease of use, the power of the Facebook News Feed and the allure that we could see a deal platform to cater to all audiences. As the group deal playing field continues to evolve, we will all keep a close watch on how Facebook can capitalize and integrate into the space.
If I had to name to things I am in love with these days it would have to be QR codes and coupons (among many other cheesy options). Bring the two together, and I’m a happy girl.
So imagine my excitement when the advertisement below appeared in this week’s Sunday paper:
To promote the new Pop Up Bowl popcorn bag, Orville Redenbacher’s had placed a QR code along with the coupon at the top of the page to see the new product in action. The code unlocks a short video explaining how it works.
Let’s take a closer look into what worked and what could have gone better.
- Great: Reason to scan the code was easy, “Scan and see it pop”, surely something cool was about to happen, inciting the user to actually scan. Instead of using wording like “unlock”, “exclusive” etc, the user knows right away what he/she is to expect.
- Good: After scanning the code, the site prompts the user to open the video rather than automatically play. This is great to avoid the emergency volume control that sometimes results from clicking a link you aren’t sure about. There are also some basic share buttons to send the video along after watching.
- Room for improvement: Take advantage of the code a step further, what about the coupon? Here Orville had the opportunity to include a share feature for the coupon itself. Share with friends, save the coupon as a picture to use in-store, the opportunities based on availability of the coupon itself could have really stepped up the performance for those users that took the time to scan and explore.
Overall the execution of this one was pretty well done, and unlike most of the codes in advertisements today, the audience and new product launch feature was spot-on. And now I’m off to try the popcorn bag that won’t create a mess or require a bowl.
Facebook deals made a quiet launch a few weeks ago with a lot of buzz surrounding how the largest social network would break into the group coupon model.
While the actual tool has not launched, we have uncovered a few more details around how it will work. The program will launch first in Atlanta, Austin, Dallas, San Diego and San Francisco, you can sign up for deals today and Facebook will alert you once they go live.
Deals will go beyond the mobile phone. Currently Facebook users can claim a deal through Facebook Places. With the different options for check-in deals, it will be interesting to see how Facebook expands upon this feature.
Deals will work with friends. Given the social nature of Facebook, this definitely doesn’t come as a surprise, but it does come as an added extra. Other deal sites like livingsocial allow users to forward a deal to friends in order to receive perks of their own. Since this can be tough, it will be interesting to see how Facebook taps into the social networking nature to create meaningful rewards.
Facebook deals will aslo be activated through a tab on a brand’s Facebook page. Apart from check-in deals alone, Facebook has created a dedicated tab to all deals so that a user can easily see offers for local businesses. Although the future enhancements of this are not clear, it is clear Facebook is ready to make this action easy and functional for users.
What are you thoughts on Facebook deals? Have you signed up? What will you expect to see when they finally go live?