I’m in Atlanta this week, not Vegas drooling over the newest devices, but thanks to Klout, I just might be rewarded from the comfort of my desk.
This might be one of the most interesting uses of Klout Perks I have seen yet. Tapping into the massive amount of conversation taking place at CES this week, all Klout users are eligible to become the T-Mobile Social King (or Queen I suppose) of CES.
Entering is easy:
1. Opt in to the perk
2. Enter your email address
3. The topic CES2012 will be added to your topics
4. Spam your network to give you +K in that topic
5. Recieve the most +K in CES2012 by the end of the conference and you win a grand prize of a Samsung Galaxy S II with a year of service, Samsung Galaxy Tab 10.1 and a T-Mobile 4G Mobile HotSpot
OK, so the last thing I want is to see a Twitter timeline full of beggars, but this is certainly a new way to look at a platform that so far has done little to engage me beyond the occasional quirky topic that somehow lands on my list.
Features within the Perk itself, such as seeing the top influencers, top +K recipients, and best content from top influencers at the conference, round out an engaging experience of what can be an overwhelming space of conference conversation.
As the influence space continues to grow, it’s interesting to look at how both platforms and brands can benefit from this type of exposure and added engagement.
Looking to test it out? I will violate all personal rules and beg for you to give a co-worker of mine, Joe Koufman, his due +K.
Klout, the popular social influence score platform, has undergone a makeover, offering users a cleaner profile, direct access to Klout Perks and incentives to raise your score.
Take a look at the new homepage below:
In this improved version of the site, users are greeted with their score history highlighting information such as “You’re score dropped 2 points in the past 30 days, create more interesting content, engage with the topics that interest you.”
Quick access to Klout Perks in the top navigation allows users to see any current incentives as well as a glimpse into past promotions. Prior to this design, Klout Perks and their use were difficult to find.
The influencers and achievement tabs on the homepage allow users to easily see an expanded list of those in their network they interact with the most, while achievements show statustics for things like how many ReTweets or Likes a user has generated over time.
While the overall feel of the site is a great improvement, small nuances such as those mentioned above leave users with a distinct call to action on how to actually use and improve their score. Klout can often be mistaken as an arbitrary number and it’s clear they are looking to change that. Great step in the right direction Klout, I know I’ll be checking in more frequently to keep myself engaged.
Today I had the opportunity to attend a panel focused on influencers and how to reach them called “Influencer Throwdown: Proving Influence Once and For All.”
At Engauge we often find that building a one size fits all campaign does not reach its full potential. However, curate a community of influencers, and we just might unlock the doors to the right audience. The difficulty is defining, building and interacting with that audience – a task that is often times easier captured in a brief than accomplished.
When searching for influencers, it’s easy to focus on Klout score, follower count or the number of retweets a person may have, but is that the best way to derive action from your community?
At the end of the day influence is meant to do one thing: drive action, not impressions. Shiny celebrities online may present a message to a large audience, but if that influencer is not a authentic advocate of your brand, what good does it do?
Panelist Krista Neher described it best when she recounted having been solicited to try a new product on behalf of a bean bag company which she had previously raved about to followers. She accepted and was able to spread an authentic and real position on the brand. Her influence not only had to do with the size of her audience, but also an audience willing to listen and react.
While tools such as Klout or numbers such as following should always be a part of your brand’s influencer strategy, don’t let it define it. Look beyond counting people that reach and for the people that count and you’re sure to find new advocates along the way.