Tag Archives: network

Bolder storytelling through actions

17th June 2011

This morning, I came across a Tweet from Mountain Khakis asking fans to share a story for a chance for free apparel. It always catches my eye how brands encourage users to take such a personal and impactful action such as sharing how a brand has impacted their lives. I was even more surprised when I saw where the link took me.

Bolder, a network built to encourage users to take action states on their homepage, “Everyone has influence. Bolder is a place where Challenges and Rewards inspire action.”

The challenges are simple, for example, that Mountain Khakis tweet doesn’t direct users to the brand after all, but a call for users to share their most memorable outdoor experience.

To complete an action, just share your story and post it to Facebook for your friends to return and Like the content. The top 100 actions, those with the most Likes, will be rewarded with $10 off their next Mountain Khakis purchase.

Encouraging action through the essence of the brand and through the power of a community – not just your friend list – allows the group mindset similar to that of Groupon and the power of social crowd sourcing to infuse. The result is a hyper-personalized community with rewards for both sides, physical rewards for the customer, deep user connections and content for the brand.

LinkedIn’s Solution to Search Overload

9th December 2010

LinkedIn has launched yet another tool to power your job search, your connections and how you interact with both.

Currently in Beta, LinkedIn Signal is a highly customizable search stream featuring updates and links shared by your network and interests. Think of it as a custom news feed featuring  information related to your professional life. Essentially, Twitter without (most) of the personal posts.

The tool allows you to create a search criteria based on several filters:

  • My Network
  • Industry
  • Company
  • Time Posted
  • Region
  • School
  • Tags

There is also a Trending Links sidebar to share popular articles or websites among your network.

As we all continue to add new Twitter followers, subscribe to newsletters and add to our RSS feeds, keeping up on the latest industry news is growing more and more difficult each day. LinkedIn continues to make improvements to not only how we connect with people, but also how we access this vital information – a feature that’s sure to draw users to the site on a regular basis.