Tag Archives: social

A Look at the New Facebook

6th December 2010

Tonight on 60 Minutes, Facebook unveiled the new look to profile pages. The look takes on much of what we have seen with friendship pages, so it doesn’t come as a total surprise as some past iterations may have done.

If you are ready to make the switch, go ahead and do so here. The pages will go live to everyone tomorrow, with the option to switch back until the change is permanent in a few weeks. Below is a quick look at some of the features that caught my eye.

The current profile page:

New Profile page: Highlights your “story.” Notice how it is easy to see where a friend works, where they went to school, what they studied, etc. as if you are reading their social bio. This isn’t not quite 140 characters, but pretty close to it!

Old Photos:

New photos: Tagged photos are easily scrolled rather than on separate pages. For some reason they don’t seem to be in chronological order, on my personal page, but this could be a bug.

Sports: This is pretty cool, not only can you add your favorite sports but you can also tag teammates or friends you participate in these sports with.

Overall, the process is definitely streamlined and really does help to tell a story without really taking away any functionality. What are your thoughts? Have you made the switch?

Tweets for Tacos

27th October 2010

New York and L.A. may be resident food truck fanatics, but to us here in the south, they are pretty new. I’ve been waiting for a while for the perfect moment to come along and experience a delicious restaurant on wheels for myself.

Today that moment arrived.

If you’ve heard of the ever popular Kogi BBQ taco truck in California, Yumbii is the hip Atlanta version. So why is food in a truck so appealing when I could just walk across the street to some of Midtown’s best places to eat?

1. Exclusivity: With street eateries on the go, you’ve got to catch it at the right place and time. Some may post their schedule on their website, but for most, you’ve got to be following them on Twitter to find out where they are heading next. It keeps things fun, interesting and leaves you wishing you worked a few blocks away on that day.

2. Sharability: Check-in on Foursquare and share on Twitter. It’s the main way to spread the word. Had it not been for my good friend Rene re-tweeting a message, I would have never known.

3. Availability: Sure I could get in my car and drive a mile to my favorite taco place, but  what makes it so great is it comes to you. As this model catches on, hopefully we will find something new and exciting just outside our office doors on a regular basis.

Interested in learning more about the food truck phenomenon? Follow @AtlantaStreetFood on Twitter for updates on various vendors around town, or join me during Social Media Atlanta for an Eat Up at the Hub…and yes, we hear the trucks will be there.

Kathlene and Rene show their excitement...even in the rain

Gap’s Logo Fiasco & How They are Working to Fix It

11th October 2010

Is change always good? Last week, the Gap logo got a 20-year facelift, and people were not happy about it.

Gap has been looking to change things up a bit over the course of the last few months, and so far they have done a pretty great job.  An innovative Foursquare promotion and arguably the most successful Groupon campaign to date, seem to be leading the company in just the direction they were hoping. Until last week.

Crisis communication in social media is key. Here’s a look at the good and bad so far in the Gap logo disaster:

The Gap Facebook page exploded with angry comments over the change, and it seemed rather quickly that Gap was here to help:

In the meantime however, the pranksters have hit the web.

The Bad – @GapLogo – This twitter stream is a bit reminiscent of @BPGobalPR, the account has already amounted nearly 5,000 followers with its gutsy posts. However, unlike BP, the ball is still in Gap’s court as the offical Twitter page boasts nearly 36,000 followers.

The Ugly – Crap Logo – Design your own branded crap logo with this generator.

The team behind this one also has their own Twitter profile: @craplogo along with 5,ooo Facebook fans. More than 1,400 Twitter users have used the tool so far.

The Good? – Official Gap Facebook page – Gap is acquiring a ton of new fans with the change. A tool that could be HUGE if they do follow through will a well branded “change our logo” crowd-sourcing project as promised.

What are your thoughts? Has the progress Gap has made thus far been undone? Or are bigger opportunities at large if they can make the situation right?