Tag Archives: sxsw

SXSW Day 2: Everything is Only 1% Finished

13th March 2011

Today I had the opportunity to visit the new Facebook Austin offices. The space largely unfinished with an industrial feel. Digging deeper, the team explained the reasoning behind the design, everything we do should always be only 1% finished.

There is always a problem to be solved, and a problem still exists not because its solution is impossible, but that someone hasn’t been impatient enough to do something about it.

A professor of mine at UGA, Dr. Scott Shamp, always challenged his students to make something work, then make it work better. These same mentalities can be applied to everything SXSW is about. Innovating, pushing the envelope and changing the way people interact.

Social moves beyond a singular tweet or Facebook post and in-between your TV, mobile phone, a screen at an event and beyond. It’s always 99% new, 1% familiar. The platforms, devices and apps will change, it’s our job to learn how, why and when people will interact with technology in their daily lives and hopefully learn to be a little more impatient while getting there.

SXSW Day 1: Get the party started

12th March 2011

I’ve survived SXSW day one, and considering the little planning time I have done thus far, I’d say it’s been pretty sucessful.

The largest takeaway for me so far has been it really is a huge party. We’re not just talking this type of party, but the kind where you can meet really cool people, all day long, with or without a drink in your hand. From new friends in the airport, to the free shuttle, to the taco truck and beyond, everyone is willing to chat and chances are they have something pretty interesting to share.

A few of my favorite tid bits from today:

Gowalla – Gowalla is taking is hometown to heart with a scavenger hunt in Austin. The location based app has reached out to local businesses and given them passport stickers, similar to what you would find in the app, and has handed out paper passports for users to collect place them in. Find 15 before Monday and you’re in to their exclusive party.

Lifekraze A fun startup based in Chattanooga, TN all about getting groups of people moving and spreading the motivation among friends. I found this really interesting for internal businesses or families looking to create group goals or incentives. Plus they were an entertaining group to hang out with.

Foursquare with Foursquare Fun = playing real Foursquare with the people who work for Foursquare and then winning a super soft t-shirt for doing so.

Taco trucks – They are everywhere and pretty much all sponsored which equals free food, which we love. Today we stopped by Hashable’s truck and even found some QR code love with our food.

Golden ticket – Stacy is pretty awesome and managed to unlock the Foursquare Golden Ticket Badge. Only 1 of 1,000 to be unlocked this weekend, we can now attend the Big Boi concert Monday night, we’re pretty excited about this one. Oh, and for anyone who might be worried, it starts around 10, so we won’t miss the finale of the Bachelor.

5 Goals of a SXSW Newbie

4th March 2011

In one week from today, I’ll be heading west to Austin for the first time, for my first experience of SXSW. Thanks to a few veterans around the office here at Engauge I’ve been briefed on the do’s and don’ts, told the go-to spots, and registered for far too many after hours get-togethers.

In addition to their tips, I’ve put together a few of my goals for the week:

1. Be outgoing. I don’t have a problem in the slightest chatting with people I know well. Throw me in a room of strangers and I’m back in kindergarten again. I’m determined to fight this next week.

2. Keep business cards to myself. This might sound crazy, but with so many digital alternatives, the paper cards can stay in Atlanta. A few of my favorites, Contxts and Hashable.

3. Pack light. It’s no secret Texas is hot and humid in the Spring. This means Chacos, dresses and tanks. Considering I despise winter, this shouldn’t be too hard to do.

4. Blog daily. This will be tough, but I’m being sent to Austin to learn and share the knowledge, I’m making this daily homework for myself.

5. Plan accordingly. Or maybe lack there of, but with the help of a few tools, I’ll be hoping to keep my schedule locked in one place. A few of the tools I’m looking forward to checking out: Beluga, Sched.org, sitby.us and Planely.

So the countdown is underway. Let’s just go ahead and rename this grown up version of  spring break. Have a tip or suggestion for a SXSW newbie? Share in the comments.