Tag Archives: Facebook

Facebook at work? Diesel has an app for that.

22nd June 2011

Worried about using Facebook at work? Diesel has created a web app for that.

Diesel’s site “Be Stupid at Work” allows users to download an application that transforms your Facebook NewsFeed into a not so obvious excel spreadsheet.

As brands look for more creative ways to offer value to fans daily social lives an execution like this was is pretty unique to say the least. The app allows users to login directly from the “spreadsheet” and sheets feature the NewsFeed, Wall and Chat with “numbers” to accompany each value.

Sure, it’s not nearly as pretty as real Facebook, but an A+ in usage of Facebook Connect. Disel has taken to heart it’s brand identity as edgy and breaking the rules and truly brought it to life in a digital activation outside of the typical Facebook tab.

Take a look for yourself and quick, before your boss is looking over your shoulder. 😉

Bolder storytelling through actions

17th June 2011

This morning, I came across a Tweet from Mountain Khakis asking fans to share a story for a chance for free apparel. It always catches my eye how brands encourage users to take such a personal and impactful action such as sharing how a brand has impacted their lives. I was even more surprised when I saw where the link took me.

Bolder, a network built to encourage users to take action states on their homepage, “Everyone has influence. Bolder is a place where Challenges and Rewards inspire action.”

The challenges are simple, for example, that Mountain Khakis tweet doesn’t direct users to the brand after all, but a call for users to share their most memorable outdoor experience.

To complete an action, just share your story and post it to Facebook for your friends to return and Like the content. The top 100 actions, those with the most Likes, will be rewarded with $10 off their next Mountain Khakis purchase.

Encouraging action through the essence of the brand and through the power of a community – not just your friend list – allows the group mindset similar to that of Groupon and the power of social crowd sourcing to infuse. The result is a hyper-personalized community with rewards for both sides, physical rewards for the customer, deep user connections and content for the brand.

How Marriott failed at customer service and gave me a family member

8th May 2011

Preface: This is one LONG post, so apologies in advance. But I promise there are two stories involved, and I think at least one is pretty awesome. Hopefully you will too.

I’m a digital native to nearly every sense of the phrase. For example, I don’t think I have visited a real bank location since I opened by account at age 16 and my answer to anything and everything seems to be Google. So last week when I had to opt to book a hotel for an upcoming wedding over the phone, I was out of my comfort zone to say the least.

I was using a group code that would not work online and opted to quickly call and make the reservation. As soon as I hung up the phone I joked with my roommate on how uncomfortable I felt sharing my information with a stranger, when in reality that stranger is likely a 1000x safer than any untraceable Internet form.

Here’s where the story splits and adds in a little irony.

Later that night I received a forwarded email from jdennihy@X.com vs my kdennihy@X.com email address.  J had forwarded along my Marriott hotel itinerary that had been sent to her email instead.

A small mistake, but one that would certainly not have been made online.

The first thought that came to mind was that conversation about security with my roommate. The foreseeable “safe” route had now potentially compromised my personal information to a complete stranger (maybe not complete, we will get to that later in the story).

Naturally, I contacted Marriott to alert them of the situation. I asked to have A. my confirmation number changed so my information would not be public and B. the correct email address put on my account so J wouldn’t have to continue to receive my bothersome hotel emails.

After a quick response from Marriott, I learned that A. the information wasn’t personal, only my hotel dates and location were shared and B. the only way I could change this would be to cancel my reservation and try again or sign up for their rewards program, where they may be able to help.

Now, I’m not the type to gripe about little errors, after all, I really just wanted my email changed, but poor customer service led me down a rabbit hole of discontent, so let’s back up.

I can cancel my reservation and make a new one (and risk this happening again? I know a pebble of a chance, but really? No thanks) or join the Marriott Rewards program (because the help has been stellar so far and I’d really like to book again in the future, say five minutes from now? I’d rather not). I opted for neither and haven’t received any further communication from Marriott.

Now every story has a silver lining. And I know this post is getting quite lengthy, but believe me, after that rant, you’re safe to know the rest of the post will be worth it.

My last name isn’t common. In fact, I have never met someone outside of my own relatives to spell Dennihy the same way. After receiving my hotel confirmation from J, I quickly emailed her back first thanking her for not being a crazy person, since you never know who’s hands information could fall into these days, and second to share my thoughts on the namesake.

After back and forth emails, J finally suggested we look each other up on Facebook to see if we had any family member in common. Surely that would settle things. Low and behold it did. Two of my close cousins turned out to be mutual friends even though J had never met them and they simply friended every Facebook user with the name “Dennihy” about a year ago. J and I exchanged family names trying to find the connection.

I made a quick call to my Dad sharing the information to learn that J’s Grandfather was my Grandfather’s only brother. Even more interesting, our family had since lost touch with her father and since my Dad was a kid. Wow. J and I exchanged information, which confirmed the connection, and suddenly I learned of a whole new set of family members of which I had never known.

I shared the news with my Grandmother, who was ecstatic to say the least. So there you have it, again digital wins. Thanks to an email chain and social networks, I have uncovered an entire side of my family I never knew existed. Even if Marriott fails at customer service, at least I can find comfort in the fact that they shared my information with a rather interesting stranger (better yet, a newly discovered third cousin).