Today I had the opportunity to visit the new Facebook Austin offices. The space largely unfinished with an industrial feel. Digging deeper, the team explained the reasoning behind the design, everything we do should always be only 1% finished.

There is always a problem to be solved, and a problem still exists not because its solution is impossible, but that someone hasn’t been impatient enough to do something about it.

A professor of mine at UGA, Dr. Scott Shamp, always challenged his students to make something work, then make it work better. These same mentalities can be applied to everything SXSW is about. Innovating, pushing the envelope and changing the way people interact.

Social moves beyond a singular tweet or Facebook post and in-between your TV, mobile phone, a screen at an event and beyond. It’s always 99% new, 1% familiar. The platforms, devices and apps will change, it’s our job to learn how, why and when people will interact with technology in their daily lives and hopefully learn to be a little more impatient while getting there.