Tag Archives: 2012

Redefining resolutions through technology

4th January 2012

The dreaded swap of comfy sweaters to those for spandex and running shoes, it seems to creep up earlier and earlier each holiday season. New Years Resolutions to get in shape are nothing new, but let’s be honest the word “resolution” really should mean “I’ll keep this up for at least two weeks and then let my too busy schedule take over.”

Making a “resolution” and sticking to it takes more than a new pair of sneakers, it takes a shift in the way we behave and luckily there are plenty of tech gadgets out there today to help you do just that. Here are a few of my favorites.

There’s nothing new about the Nike+ system which launched in mid 2009, but it’s still one of the best on the market and my fitness addiction. The system, which started as a simple in-shoe chip and receiver for an iPod has now expanded to an iPhone app, GPS watch and SportBand.

My new favorite is the SportBand watch which easily allows me to glance at time, distance, calories, pace and time elapsed on my wrist. The whole system costs less than $60 and the watch face converts to a easy to plug in USB to record data. No more glancing at an armband or carrying an extra device.

The motivation for logging those miles? The Nike+ system makes it easy to track progress, set goals and join groups with other runners – both physically or virtually. I’ve found setting small goals for myself like run X miles this week or run X runs with an average pace of X have really kept me going and striving to hit the next level.

Not a runner? Check out the Nike Training Club app, which allows users to pick a type of workout and follow through with timed exercises and video tutorials.

Apple TV and YouTube
My boyfriend, tired of watching Netflix with me on my tiny computer, recently surprised me with an Apple TV. Beyond Netflix, I’ve found it to be a great companion to quick workouts when the weather is miserable or I just don’t feel like heading out the door. With YouTube integration, I can easily add workout videos to playlists from my computer and easily catch up through my TV.

With YouTube’s recent launch of the YouTube Next Trainer program, I can easily follow along with some of fitness’s rising stars from the comfort of my living room. This is the perfect motivation for quick exercise direction before bed, with most workouts lasting 10 minutes or less (and let’s be honest, who doesn’t have 10 minutes before heading to bed).

Yes, most of my Pinterest boards do fall into the categories of DIY, crafts and cute owls, but Pinterst is a great place to find easy, healthy recipes. Not typically a huge cook, I’ve found myself cooking much more from scratch and saving more money than ever before by choosing the right recipes. An easy favorite of mine: baked apple chips. These take 5 minutes to make, let bake for a few hours  while home during the evening and take to work for a snack the next day.

Use that time with your electronic devices in new ways this year and you might just find yourself with a “resolution” that lasts far longer than 14 days.

Making a list and checking it twice: 2012 planning

22nd November 2011

As 2011 draws to a close, I’m finding my calendar filled with meetings on wrapping up and wish lists…but they don’t involve Santa. 2012 planning is in full swing.

Putting a year on paper is a daunting task for any marketer, especially so in the digital space, where the landscape can change over night. So how do you ensure a plan that not only makes sense in plain English, but also sets clients up for success in the space for an eternity of 365 days?

Hint: head back to the basics. Below are the three “must haves” on my digital planning wish list for 2012.

Vow to not work in silos

With more companies moving away from the idea of one single AOR to multiple players in their business depending on area of expertise, working across agencies is more important than ever. Gone are the days of “we own this.” Your consumer could care less who runs the company Facebook page vs. their TV commercials. We must learn to better communicate and see the experience through the eyes of a consumer.

Back away from digital

Take a step away from the channels you own and go back to square one. Remember that brand research deck you were passed along when you first won the business? Dig it back up. Consumers are no longer on-line and off-line, only the devices and mediums of consumption change.

Take the time to learn who your target consumer really is. What are the interested in? What content outside of your brand’s do they choose to consume? Where are they using their devices? The answers to these questions and so many more will ultimately drive your plans back on-line with insight rather than the sparkly allure.

Think outside the box

The world of “we have to be in social because everyone else is already there” is changing. Companies know having a digital presence isn’t enough – it’s having the right presences and the right experiences across all of your channels. Consider setting aside time to test and learn in 2012. Talk to start-ups or do a pilot program with a less mainstream community; find the passionate people who can help to push your client’s brand forward.

Planning a year in advance is never easy, in fact, we find ways to dread it or present to sparkly object syndrome. Get out of your comfort zone, try something new and you’ll find the year falls into place.