Tag Archives: brand

Facebook at work? Diesel has an app for that.

22nd June 2011

Worried about using Facebook at work? Diesel has created a web app for that.

Diesel’s site “Be Stupid at Work” allows users to download an application that transforms your Facebook NewsFeed into a not so obvious excel spreadsheet.

As brands look for more creative ways to offer value to fans daily social lives an execution like this was is pretty unique to say the least. The app allows users to login directly from the “spreadsheet” and sheets feature the NewsFeed, Wall and Chat with “numbers” to accompany each value.

Sure, it’s not nearly as pretty as real Facebook, but an A+ in usage of Facebook Connect. Disel has taken to heart it’s brand identity as edgy and breaking the rules and truly brought it to life in a digital activation outside of the typical Facebook tab.

Take a look for yourself and quick, before your boss is looking over your shoulder. 😉

A Look Into Facebook Deals

24th March 2011

Facebook deals made a quiet launch a few weeks ago with a lot of buzz surrounding how the largest social network would break into the group coupon model.

While the actual tool has not launched, we have uncovered a few more details around how it will work. The program will launch first in Atlanta, Austin, Dallas, San Diego and San Francisco, you can sign up for deals today and Facebook will alert you once they go live.

Deals will go beyond the mobile phone. Currently Facebook users can claim a deal through Facebook Places. With the different options for check-in deals, it will be interesting to see how Facebook expands upon this feature.

Deals will work with friends. Given the social nature of Facebook, this definitely doesn’t come as a surprise, but it does come as an added extra. Other deal sites like livingsocial allow users to forward a deal to friends in order to receive perks of their own. Since this can be tough, it will be interesting to see how Facebook taps into the social networking nature to create meaningful rewards.

Facebook deals will aslo be activated through a tab on a brand’s Facebook page. Apart from check-in deals alone, Facebook has created a dedicated tab to all deals so that a user can easily see offers for local businesses. Although the future enhancements of this are not clear, it is clear Facebook is ready to make this action easy and functional for users.

What are you thoughts on Facebook deals? Have you signed up? What will you expect to see when they finally go live?

Getting fit on Facebook

15th November 2010

It’s clear Facebook has allowed brands to interact and respond to consumers on an entirely new level in recent months. While many brands are sticking to the basics, some are trying out new and exciting apps, contests and tabs.

Here’s why Nike Women is my newest “like.”

I came across the page through a Facebook ad. I really love it when this happens, looks like my  interest in running listed on my profile paid off for the target.

Nike’s Get Fit app. The app is fairly simple: ask a fitness question, and Nike will respond with tips from trainers.The questions and answers are easy to find and nearly almost always tailored to women.

Rather than search across the web through forums for this type of information, Nike makes it easy to ask in one place, associates it with a brand I love and helps to build a community. I may not return to the page to find out when running shoes will go on sale, but the community base this app builds will make me return, and when a post of those sneakers on sale does show up, I may order a pair.

This is the secret formula missing to many social campaigns, take the time to discover your brand’s voice in a space and figure out what content your fans will value. These details will bring fans back in the long run and create the brand advocates you were looking for .