Tag Archives: pages

A Look Into Facebook Deals

24th March 2011

Facebook deals made a quiet launch a few weeks ago with a lot of buzz surrounding how the largest social network would break into the group coupon model.

While the actual tool has not launched, we have uncovered a few more details around how it will work. The program will launch first in Atlanta, Austin, Dallas, San Diego and San Francisco, you can sign up for deals today and Facebook will alert you once they go live.

Deals will go beyond the mobile phone. Currently Facebook users can claim a deal through Facebook Places. With the different options for check-in deals, it will be interesting to see how Facebook expands upon this feature.

Deals will work with friends. Given the social nature of Facebook, this definitely doesn’t come as a surprise, but it does come as an added extra. Other deal sites like livingsocial allow users to forward a deal to friends in order to receive perks of their own. Since this can be tough, it will be interesting to see how Facebook taps into the social networking nature to create meaningful rewards.

Facebook deals will aslo be activated through a tab on a brand’s Facebook page. Apart from check-in deals alone, Facebook has created a dedicated tab to all deals so that a user can easily see offers for local businesses. Although the future enhancements of this are not clear, it is clear Facebook is ready to make this action easy and functional for users.

What are you thoughts on Facebook deals? Have you signed up? What will you expect to see when they finally go live?

5 Unique Features of the New Facebook Pages

14th February 2011

Late last week, Facebook unveiled changes to Pages that made a big splash in how businesses can now communicate with their fans.

Facebook outlined many of the core changes to pages to page administrators, referencing features such as better communication, more opportunities for expression and improved relevancy. Moving beyond the visual tour offered to page administrators, let’s take a look at some of the smaller, and very powerful, details of new Facebook pages.

1. Moderation: This feature automatically mark posts or comments containing words an administrator outlines as spam. Find it here: Edit Page –> Manage Permissions –> Moderation Blocklist

2. Email notifications: Forget to check your page multiple times a day for new fan content? You can now select to receive an email each time a fan posts or comments on your page. Activate this feature here: Edit Page –> Notification Settings –> Email Settings

3. Post as a page: As outlined in the Pages tour, admins can now login to Facebook as a page rather than a person. Not only does this allow an admin to comment as a page, you can now directly post to the wall of another Facebook Page, just as a fan would. This feature will allow Pages to easily cross promote, but watch out, we could see an increase in spam with this as well.

4.  Questions: The Facebook Questions application is now available to all pages. To add it as a tab to your page and allow fans to ask you questions directly in a dedicated format, visit: Edit Page –> Manage Applications –> Questions –> Add Tab

5. Featured admins: Pages now have the availability to feature admins to the public fan base, allowing fans to place a face with a page. However, use this feature carefully, as fans will be able to click to see any public information of an admin’s personal Facebook page. Activate this feature here: Edit Page –> Featured –> Add Featured Page Owners

What new features of Facebook Pages have you stumbled upon? Do you love or hate the new format? Share your thoughts in the comments.

Changes to Facebook Pages Insights

22nd December 2010

Over the past few weeks we have seen quite a few changes to Facebook and thanks to a few slips lately, Facebook Pages seem to be moving in that direction as well.

Take a look at a few of the subtle, but very helpful changes made recently to Facebook’s Page Analytics, Insights.

  • Graphics are improved and lines are now easier to read
  • Reports can easily be changed by date in the top navigation
  • Images can now be saved, printed or viewed full screen

Have you noticed any changes to Facebook Insights recently that I may have missed? Will the changes be helpful in your daily page management?