Tag Archives: chick-fil-a

Leadership’s Dirty Little Secret

15th May 2013

There’s a dirty little secret I’m learning about leadership: you’re likely already a leader, whether you like it or not.

Whether you are leading to inspire, leading to drive action, or leading to drive people crazy, well, that’s the part you control.

Chick-fil-A’s annual leadership conference, Leadercast is hands down one of my favorite annual events. As I wasn’t able to attend this year, I found myself eagerly following along via Twitter. The Tweets alone shared a powerful message: Simply Lead. Simply Lead was the theme for this year’s event, and the funny thing is, each time I read the tagline, I found myself reading it as “Lead Simply,” a small tweak, but one that I couldn’t help but stop to think about a little further.

I tweeted my little conundrum and received this in reply from a colleague.

Screen Shot 2013-05-15 at 9.28.05 AM

I think he hit the nail on the head and lead to even more thoughts rolling around in my head.

 Simply Lead.

A recent conversation with another colleague of mine lead to a conversation around leadership, roles and the growth for the future. As we discussed paths, she shared with me sentiments that I’m not sure I’d ever really, truly accepted: you are leading right now. There will always be someone watching, a conversation somewhere taking place and an opportunity unfolding, it is how you define yourself in those small moments that build leadership skills. In a nutshell, if you want to hold the keys to becoming a leader in your organization: simply lead.

 Lead Simply. 

To simply lead is only part of the equation. If taking the reigns and helping to calm the chaos is the starting line, defining the route to the finish must be the next 26.2 miles. Leadership is, for a lack of a better word, leading me to two things: humility and patience. Humility is the action required to take a step back and serve those around us.  If we expect to better ourselves, we must first tend to the needs of others. As for patience, success and triumph aren’t a matter of winning the lottery, they are the result of dedication, hard work and the flexibility to alter as we go. If we expect to lead simply, we cannot expect the journey to follow the straight line of a guidebook or some pre-determined path up the corporate ladder. Becoming a leader is a team effort in order for each of us to become successful. In other words, it’s going to take a village.

It’s quite funny how a day long leadership conference can be boiled down into two words and leave such a stunning impact. I think those guys are on to something.

*Disclaimer: While Chick-fil-A is a client of mine, all thoughts and opinions in this post are my own. However, I am just as flattered and enamored by those chicken guys outside of the office each and every day.

What is your why?

16th May 2011

A little over a week ago, I had the opportunity to attend Chick-fil-A Leadercast, an all-day event in downtown Atlanta that brings together some of the best and brightest in leadership thanks to my amazing coworker, Lindsay Reene and her friends at the UGA ILA.

One of the best questions of the day for me was “What is you why?” Not your what, your why. Why do you do what you do? Not what do you do. It’s tough question, a year out of college, my answer should probably be, to pay the bills, but it’s not.

Dave Ramsey shared a few thoughts on finding your passion in your daily workplace that I feel we can all challenge ourselves with, and hopefully find our why in the process.

1. Dreams matter: Remember when you were little and there was no doubt in your mind that you were going to be a ballerina despite having no dancing capabilities (maybe that was just me). Think like a kid again, set lofty goals and stick to them, things don’t have to happen tomorrow.

2. An excellent team matters: Luckily, I have an amazing team who teaches me every, single day. Take the time to learn about those around you, learn how you can grow from them and how you can help them grow in return, you never know where a small gesture will take you.

3. Slow and steady wins: It’s not always about big numbers, big clients, or being the boss, sometimes just sitting back and taking your time is all that you need to move forward.

4. Be generous: You never know when going the 2nd mile will make the world of difference. Go the extra mile on to touch up that powerpoint document, or put the extra thought into the brainstorm and don’t forget about the people who need your help along the way.

5. A higher calling matters: Take the steps to ask the way, to find where you want to be, because that’s how you will get through the tough days.

Finding why you have made it to where you are and where you see yourself going in the future is no easy task. It’s not a sudden realization but a series of baby steps, and I hope I can continue to apply some of these types of leadership to my own professional journey and live that way everyday.

Chick-fil-A’s Approach to a Multifaceted Campaign

23rd March 2011

Yesterday I had the opportunity to speak on a panel for AiMA’s monthly social SIG luncheon about one of our clients at Engauge, Chick-fil-A, and their recent Spicy Chicken Biscuit launch. Rather than speak directly about a social media case study, our team decided it would be interesting to present how Engauge, along with our agency partners at Chick-fil-A, BrightWave Marketing and Foundry approached the campaign from social media, email marketing and website design respectively.

When tackling the prospect of a campaign or in this case a product launch, it’s important to take a holistic view of the goals, objectives and desired outcomes, rather than just see the project through our eyes as the social component.

The success of this particular product for Chick-fil-A did not lie in awareness across many mediums, but cohesive engagement throughout many mediums.

As an agency partner it can sometimes be difficult to separate your work from another’s, but integrating aspects of social across channels is crucial to campaign success.  For example, a call to action to participate in a poll on Facebook within an email gave our fans a reason to react and a directive to react to, not just multiple visuals to consume from each medium.

As marketers continue to build multiple communities across the web, it’s important to not only think about the success of an individual channel, but also how each channel can build upon and create an unforgettable experience for each and every subscriber, fan and future customer as well.

Disclaimer: I serve as the social strategist on the Chick-fil-A account at Engauge and helped to develop and execute this particular campaign. However, it is also true that I love the Spicy Chicken Biscuit just as much as the next raving fan, even when I’m away from my desk.