Category Archives: Let’s Be Adults

Real World Review: 1 Year at Engauge

8th September 2011

I’ve officially hit the one year mark at Engauge, and more impressively in my head, the one year survival mark in the real world. It’s been quite a whirlwind of a year and I’ve learned more than I could ever write, but I’ll try to touch on some of my biggest lessons here so far.

Go big or go home. Don’t settle for good. Good doesn’t cut it in this business, great does. Push yourself everyday, ask why, innovate, go the extra mile and you just might find your job is easier and a little more rewarding along the way.

Don’t be afraid to ask for help. Yes, everyone is in over the their heads, but the good news is everyone is in over their heads. They get it. Your coworkers know why you are losing your mind and how to help you get back on your feet. It’s OK to admit defeat sometimes, you’ll feel much better when you have someone to watch you back and help you on the bad days.

Take a time out. One of the most rewarding things I’ve been able to do in the last year is spend one hour a week volunteering with an elementary reading program. I’m convinced I find more relaxation and learning during of the hour I spend not doing my job than I do for any time spent during after work hours.

Be a customer service expert. This extends beyond what we preach to our clients in the digital space and takes a role in everything you do. Put into your work, your relationships and your clients, everything you would expect from a waitress at your favorite restaurant.

Stay ahead of the curve. Learning didn’t end when I turned in my last final and that has to be one of my favorite roles in my job. Take time to read, to ask questions and to share ideas with anyone willing to listen. One of my favorite practices at Engauge are internal events like Technology Thursdays and Lunch Clubs where members from different departments simply share and debate on some of the latest trends, campaigns or work we may have produced.

Speak up. This one seems simple, but has probably been one of the most challenging tasks for this former shy girl over the past year. If you are interested in learning something new, working on a project you are passionate about or disagree with a coworker, have an open conversation. Sometimes raising your hand is the hardest step, but I’ve found the responses never seem to be quite as scary. Going back to my first learning: everyone wants to help.

I have been given far more than I ever could have imagined in my last year here at Enguage. I still find myself thinking “normal 23-year-olds should not be doing this at their jobs” on a weekly basis. I’m still learning. I don’t know a fraction of what some of the people I work with have taught me. I’ve found an industry I’m passionate about, a place I want to go every morning and I cannot wait to see where the next year takes me.

PS want to come work with me at my super amazing, badass agency? We’re hiring.

Setting a date

12th August 2011

Today I came across the following entry in my weekly planner (yes, at that point I somehow managed to find the time to write in a planner). My second, and what would be final, interview at Engauge a year ago tomorrow.

A year ago, I was working for an amazing brand, with an incredibly talented team, working on really cool projects and starting to discover exactly where my passions lie in the digital space.

I have always told myself I would know when I was ready to move on from a job, even an amazing one. Around this time last year, I started to test the waters for agencies around the Atlanta area, making lists, checking them twice and meeting with contacts. I knew I wanted to work somewhere where the people around me would drive my passions professionally through work and personally through culture.

You hear the stories about agency life: the endless hours, crazy clients, cut throat mentality. My cozy corporate fit sure seemed much safer, but safe wasn’t quite for me anymore. I wanted to work somewhere that would push me to learn more, to step up and speak my mind and have a great time while doing it. I found that at Engauge the first time I walked through the door. (It might have helped that half of my first interview consisted of college cheerleading memories with Carla and Dave).

And guess what, agency life is not really what it’s made out to be. Sure, I’ll never work a perfect 40 hour work week. I juggle multiple clients, projects, teams and meetings. I forget to each lunch sometimes. But I love it.

In the past year, I have learned more than I could have ever imagined, been given opportunities to grow that no 22-year-old should ever feasibly be trusted in tackling and made friends with people that feel like family. Not to mention, I get to have a little a lot of fun while doing it.

Looking back, I know I 150% took the right risk and I can’t wait to see where the next 12 months take me. I’ll probably fill in the gaps in more nostalgia posts over the next few weeks (if you know me, you know I love a good story, so if that’s not quite your thing, my apologies in advance) but until then, thanks Engauge for setting a date with me, taking a chance and teaching me that the ‘grown up’ world isn’t so bad after all.

The Importance of Purpose

17th July 2011

I have a love for QR codes, if you have ever read my previous posts, that much is clear. But like any great love story, it has to have meaning, a reason behind the glitz and glamour. QR codes are a great way to bridge the gap that still exists between our physical worlds and the technology that we carry around in our pockets that can bring it to life. QR codes take the flashy, in little barcode and suddenly give it meaning when scanned and revealing value to a user’s digital life. However, scanning a QR code that doesn’t have meaning, that adds no value or that delivers a clunky experience is more than an individual disappointment, but one that can halt a first time users exploration of a great use of technology.

I recently scanned a code in a grocery store hoping to learn more about an interesting blue flower, an experience I was hoping would add value, education and a potential purchase. However, I was directed to a full website where reading the material in-store was less than ideal. Clearly the code was used as glitz and glamour over purpose. When planning to direct any type of new technology to consumers, there are a few things to keep in mind:

  • What am I asking my end user to do? And what am I providing them in return? If it’s to give information, should this be in the form of a video? Or perhaps a quick way to scroll through facts?
  • Where will the action take place? Do you expect users to take a code home or to influence purchase decision? These two answers as vastly different and should define the experience you deliver. For example, if in-store, why not deliver an exclusive offer or compelling fact, recipe or information that may dictate a purchase decision.
  • How do you plan on tracking these actions? Be sure to choose a platform that will allow you to track every action. Where have people scanned? What time of day did the action take place? Was this as you had expected? These insights can help you to uncover deep information about your target consumer and will help you to analyze where to send consumers next.

Technology should be simple and it should offer users value in their lives. Take purpose into account when planning and these actions will provide your brand value in return.