Category Archives: Campaign Favorites

DIG: This Podcast: Wildfire Marketing and Interactive Promotions

24th February 2011

Running a promotion within social can get complicated fast. From guidelines between networks to development and budget, the requirements alone can be daunting.

Last week, Stacy Cohen and I were give the opportunity to chat on the DIG: This Podcast with Wildfire’s Senior Vice President Derek Draper and Southeastern Senior Account Executive Christien Louviere.

Wildfire is a marketing and interactive promotion platform which allows brands to quickly  build & launch social media marketing campaigns within minutes. Campaign formats include quizzes, contests, coupons, virtual gifts and more.

As one of the first preferred developers of Facebook, Wildfire’s unique relationships with social media platforms allow for deep integration and successful campaigns from the moment they launch.

Listen in over on the DIG: This Podcast page as we learn more about the platform, its capabilities and where the team is heading in the future.

Making Digital Physical

18th February 2011

Here in DIG, we talk often about how to connect your digital marketing plan to more traditional outlets. Although a campaign that attracts millions of Facebook or Twitter impressions is excellent, what good is it if it has no implications for consumers to react in their physical worlds as well as virtual?

It’s what Jeff Hilimire likes to refer to as digital-physical-digital.

Start a conversation online, have a consumer react in the physical world and return to digital to spread the word. A long standing yearly campaign that launched this month, seeks to do just this.

If you’re not familiar with the Diet Coke Heart Truth campaign, it kicks off each February promoting heart health and awareness of heart disease in women. In case you didn’t know, heart disease is the number one killer of women.

This year, Diet Coke has elected to do quite a few pretty cool things with the campaign by creating a virtual capture the flag game across multiple activations:

Capture flags online: See a flag on a Coca-Cola site, click it and a donation of $0.10 is made.

Capture real flags: See a flag in an actual location, check in on Facebook places and another donation of $0.10 is made.

Plant flags online: Share a flag on Facebook or add one to your personal blog or website. Upping up the ante, a donation of $0.50 is made.

Plant real flags: Print out a flag template create your own actual flag. Create a location using Facebook places using the words “Heart Truth” in your location title. Going further, a donation of $1.00 is made.

So what are you waiting for? Get out and get playing. Oh, and learn more here.

5 Unique Features of the New Facebook Pages

14th February 2011

Late last week, Facebook unveiled changes to Pages that made a big splash in how businesses can now communicate with their fans.

Facebook outlined many of the core changes to pages to page administrators, referencing features such as better communication, more opportunities for expression and improved relevancy. Moving beyond the visual tour offered to page administrators, let’s take a look at some of the smaller, and very powerful, details of new Facebook pages.

1. Moderation: This feature automatically mark posts or comments containing words an administrator outlines as spam. Find it here: Edit Page –> Manage Permissions –> Moderation Blocklist

2. Email notifications: Forget to check your page multiple times a day for new fan content? You can now select to receive an email each time a fan posts or comments on your page. Activate this feature here: Edit Page –> Notification Settings –> Email Settings

3. Post as a page: As outlined in the Pages tour, admins can now login to Facebook as a page rather than a person. Not only does this allow an admin to comment as a page, you can now directly post to the wall of another Facebook Page, just as a fan would. This feature will allow Pages to easily cross promote, but watch out, we could see an increase in spam with this as well.

4.  Questions: The Facebook Questions application is now available to all pages. To add it as a tab to your page and allow fans to ask you questions directly in a dedicated format, visit: Edit Page –> Manage Applications –> Questions –> Add Tab

5. Featured admins: Pages now have the availability to feature admins to the public fan base, allowing fans to place a face with a page. However, use this feature carefully, as fans will be able to click to see any public information of an admin’s personal Facebook page. Activate this feature here: Edit Page –> Featured –> Add Featured Page Owners

What new features of Facebook Pages have you stumbled upon? Do you love or hate the new format? Share your thoughts in the comments.