28th March 2011
Facebook questions are now live for all Facebook users as well as brand pages. For those brands without access to robust publishing tool platforms, this is a great quick and easy way to learn more and engage more with fan bases.
Are you planning to use Facebook questions for your brands or clients?
24th March 2011
Facebook deals made a quiet launch a few weeks ago with a lot of buzz surrounding how the largest social network would break into the group coupon model.
While the actual tool has not launched, we have uncovered a few more details around how it will work. The program will launch first in Atlanta, Austin, Dallas, San Diego and San Francisco, you can sign up for deals today and Facebook will alert you once they go live.
Deals will go beyond the mobile phone. Currently Facebook users can claim a deal through Facebook Places. With the different options for check-in deals, it will be interesting to see how Facebook expands upon this feature.
Deals will work with friends. Given the social nature of Facebook, this definitely doesn’t come as a surprise, but it does come as an added extra. Other deal sites like livingsocial allow users to forward a deal to friends in order to receive perks of their own. Since this can be tough, it will be interesting to see how Facebook taps into the social networking nature to create meaningful rewards.
Facebook deals will aslo be activated through a tab on a brand’s Facebook page. Apart from check-in deals alone, Facebook has created a dedicated tab to all deals so that a user can easily see offers for local businesses. Although the future enhancements of this are not clear, it is clear Facebook is ready to make this action easy and functional for users.
What are you thoughts on Facebook deals? Have you signed up? What will you expect to see when they finally go live?
23rd March 2011
Yesterday I had the opportunity to speak on a panel for AiMA’s monthly social SIG luncheon about one of our clients at Engauge, Chick-fil-A, and their recent Spicy Chicken Biscuit launch. Rather than speak directly about a social media case study, our team decided it would be interesting to present how Engauge, along with our agency partners at Chick-fil-A, BrightWave Marketing and Foundry approached the campaign from social media, email marketing and website design respectively.
When tackling the prospect of a campaign or in this case a product launch, it’s important to take a holistic view of the goals, objectives and desired outcomes, rather than just see the project through our eyes as the social component.
The success of this particular product for Chick-fil-A did not lie in awareness across many mediums, but cohesive engagement throughout many mediums.
As an agency partner it can sometimes be difficult to separate your work from another’s, but integrating aspects of social across channels is crucial to campaign success. For example, a call to action to participate in a poll on Facebook within an email gave our fans a reason to react and a directive to react to, not just multiple visuals to consume from each medium.
As marketers continue to build multiple communities across the web, it’s important to not only think about the success of an individual channel, but also how each channel can build upon and create an unforgettable experience for each and every subscriber, fan and future customer as well.
Disclaimer: I serve as the social strategist on the Chick-fil-A account at Engauge and helped to develop and execute this particular campaign. However, it is also true that I love the Spicy Chicken Biscuit just as much as the next raving fan, even when I’m away from my desk.